Meet Keshav Bansal, youngest IPL team owner

It Keshav Bansal, 24-year-old took, mobile director of phone maker Intex Technologies India Limited, every 20 minutes to convince his father Narendra Bansal, Chairman and Managing Director of the company, and that it was in him to run the Indian Premier League (IPL) franchise.

Today, Bansal is the youngest team owner IPL with his Gujarat Rajkot black privilege of playing the first match on Monday as part of the ninth season of the popular T20 cricket league. I played Gujarat black against the Kings Punjab atheist ten in Mohali, winning by five wickets.

"Last year, I was in discussions with the BCCI (control cricket Board of India) The Assembly of long-term care for relapsed as a sponsor on the ground. That was six months after the auctions before. Coincidentally, rebounded members of the Chamber of Commerce off the idea of ​​bidding for the team. I went back to the office, research and made a formal offer to my parents. It took us 20 minutes to make the decision and my father supported me through this, Bansal said. "

Bansal for young, IPL is a milestone in the field of marketing, even if it means that there is a link that lasts for only two years. "Intex Technologies and IPL have the same target audience of young people. We have been focusing majorly in cricket to achieve marketing goals. With Gujarat lions, we continued to strengthen the Association clearer and make them .. He said," Bansal said in an interview published by the Mint last week.

He added that the team was able to get a lot of traction from both sponsors and fans. "Access IPL and its popularity is unchallenged and it is an ideal platform to reach and communicate effectively with consumers. Although we are a new team, Gujarat black generated tremendous response ..."

Bansal grown in the joint family of 15 members in Delhi. He studied at the Faculty of heritage in Vasant Kong and studied management at IILM Institute of Higher Education in New Delhi after a year spent in the Manchester Business School. He began his career in the logistics department in relapsed and finally joined the marketing team at the company.

"I actively participate in the making of advertising films for the company. He said that in the last 3 years you have worked on nearly 20 films Declaration on the Right of a strategy to conceive."

Bansal held his first news conference in 20 when he was appointed Intex actor and director Farhan Akhtar its brand ambassador. "It was a packed house," said Bansal.

Akhtar also happens to be my favorite actor Bansal after Aamir Khan.

According to Anirudh Chaudhry, Treasurer, BCCI and IPL Governing Council member, Bansal has had a smooth transition to the brand IPL.

"Keshav comes across as a down-to-earth, cool guy who is well aware of its responsibilities and people embraced the brand IPL. He seems enthusiastic about his team, a person who gives due respect to the cricketers who are with Gujarat black. He said that so far he seems to have eased naturally in the role of the concessionaire. "

Incidentally, each of the BCCI has taken part in the concession (including stalwarts like Nita Ambani, Shah Rukh Khan and Preity Zinta) Note-old commented on it.

Ownership of the team linked naturally to his interest in cricket. However, he is equally fond of football, table tennis, swimming and squash. Fitness freak, he plays squash and enjoys yoga. "It is important to be physically and mentally fit. He added that he would help me stay alive in the long hours."

Trading in the audio and video tapes, which the father Narendra Bansal Keshav starting to do in the 1980s, Intex has come a long way. Each time growth slowed in the sector, go big seed to capture the next big thing, and the transition from cassettes, accessories and peripherals of information technology to the speakers, home theater, and eventually mobile phones in 2007.

Mobile devices reported to bring in revenue explosive growth of the company based in New Delhi and Intex revenue of Rs.2,000 crore in the fiscal year ending in March 2014, doubling the cursed Rs.4,000 crore in 2014-15.

Bansal has been personally involved in the selection of a player Gujarat black. Team by Suresh Raina led the captain and coach Brad Hodge. And other key players Ravindra Jadeja, Brendon McCullum, James Faulkner and Dwayne Bravo. It has been appointed Arvinder Singh as the chief executive of the group.

IPL claimed the concessionaire young people, who sports a neat stubble flashes diamond stud, he was not brand-conscious, but I love accessories. "You will always see me playing around with men's accessories, whether it's belts, shoes, sunglasses, watches, fashion and style ... for me to rely on the comfort factor and feeling good." Blue and orange colors of his favorite, for now part of the team jersey.

Bansal likes to travel and enjoy adventure sports. "I did sky diving in South Africa for the first time and then I learned to dive in Spain. Last year I went to Prague and absolutely loved the place."

While Bansal is a teetotaler, he loves his country Dal Makhani and Butter Nan and can be monitored at the Maurya Sheraton Hot Spot Bukhara visits at least once or twice a month enjoying favorite dishes for him.

While he was acting a hobby he has embraced since childhood, he has no immediate plans to enter films. "As far as my career concerned loved clearly what I'm doing. I'm here to do hard work. We hear people say" do what you love and not vice versa. "I live it. He said I have learned from my father that you need to be a visionary."

Ask him about his plans after the two-year mission with the IPL is over, Bansal and eyes gleam with ambition: "I want to take the global Intex. This is the time to show and play on the strengths of India."